The new FIFAe World Cup 2021 season is just around the corner and players from all over the world are expected to register and play against each other for the ultimate title of FIFAe World Champion 2021.
A number of Brazilian players are expected to participate in the competition, and for the upcoming season campaign, FIFA and DreamHack Sports Games chose the athlete Clara Canella to represent Brazil and Brazil Production Services (BPS) to be their local production services partner for the filming that took place recently in Rio de Janeiro.
Our producers assisted the creative team from Denmark with location research in order to find the perfect spots in Rio for the commercial. Ultimately, we took Clara for some really nice shots at the Selaron Stairs, Lapa Arches and the famous Sugarloaf.
A cinematic look was very important for our client, so we at Brazil Production Services made sure to hire the best bilingual local crew for the project, which was shot on an Alexa Mini with a Leica R lens kit.
Check out below how the #FameYourGame FIFA campaign turned out: