Type of project: Commercial Shoot.

Shoot Location: São Paulo, Brazil

BPS was the local production company responsible for the 2024 campaign shoot of the Turkish brand Bithero. This dynamic project took place over two long nights, set in a rodeo arena filled with the raw energy of bulls and the daring spirit of bull riders.

Our specialized team were able to find a great location that set the authentic and thrilling atmosphere that defines this sport.

Our team expertly filmed the powerful bulls and skilled bull riders, showcasing their strength, agility, and bravery. The rodeo arena provided the perfect setting, with its authentic and rugged environment. To enhance the visual impact, we strategically placed light equipment around the whole arena, adding to the commercial’s dramatic appeal.

Although working with animals can be quite challenging, the shoot was meticulously planned through pre-production to ensure every life was taking care properly.

Check out some BTS moments as well as the final result below. We are proud to have partnered with Bithero on this project.

Check some behind the scenes footage below.